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There was a time when connecting online meant quirky chat rooms and electronic mails. Fast forward to today, and we find ourselves immersed in a world dominated by social media. From the humble beginnings of platforms like MySpace to the global giants we know today like Facebook, Instagram, and Twitter, the digital age has reshaped our communication fabric. It's not just about sharing life updates; it's about global movements, community formations, and real-time interactions. These platforms have not just changed how we socialize but have also offered brands a new playground to pitch, interact, and influence.

Brand strategy isn't just a fancy term we toss around. It’s a well-thought-out plan that companies create to give their brand identity and reputation a distinct edge. Think of it as a roadmap guiding every branding decision, from logo design to customer interaction.